A coffee shop business is a great way to bring in money and yet, there are many coffee shops out there which means that you no doubt have a lot of competition. For this reason, you will need to find newer and more creative ways of attracting people to your coffee shop and having them choose your store over all the other stores in your area.
One of the best ways to bring people in to your coffee shop and lounge is to host different types of events. You could choose to host corporate activities such as team building activities and games and even training programmes that companies can pay for as a whole in order to not only bring in money to your store but to spread the word about your store.
Other corporate activities in Singapore that you can host are meetings. Many companies and heads of companies are always on the lookout for nice places to which they can take their customers for a meeting and if you are able to meet this requirement by having a screen and a projector on which these company heads will be able to present their presentations at meetings, you will no doubt be able to bring in a lot of business.
Another type of events that can bring in a lot of money are children’s events and activities. You could choose to host birthday parties and other children’s activities such as movie days which will be guaranteed to bring in a lot of clients and more importantly spread the word about your brand. You may allocate one person in your team to be in charge of hosting a children’s even such as a movie day or a magic show every two weeks or even every month in order to keep people coming in to your store.
Meet the niche markets
In order to be a successful business it is important for you to study the market. While there are many coffee shops that are your competitors, it is important for you to identify an area that they do not meet and specialize in this particular area. As an example, there is a growing movement of vegans and plant based eaters who in most cases, do not have many places to eat. Choose to have a number of dairy free coffees and snacks at your store that will meet this market and also those who lactose intolerant and make it a point to mention this in your advertising.